Bodega Boys Campaign & Physical Product
Client | Bodega Boys NYC
The Bodega Boys, a NYC skaters collective, tapped me to create a 925 silver necklace inspired by their logo. This project involved designing, 3D printing and casting the charm in Manhattan’s Diamond District, as well as creating captivating visuals to market the product. The campaing culminated in a limited release to promote their new video, “For Lovers”, with visuals displayed at their marketing booth and on Instagram.
Software
Blender | Modeling, Texturing
Houdini | Simulations, UV Unwrapping
Premiere Pro | Video Editing
I modeled a custom charm in Blender based on the group's logo and designed a matching chain for a cohesive product. The charm was 3D printed and cast in silver with the help of artisans in Manhattan's Diamond District. To market the necklace, I created dynamic, eye-catching visuals designed to loop seamlessly on an iPad at the product booth. Blender was used for both the charm and chain design as well as the final renders, while Houdini handled simulations and UV unwrapping to ensure precise detailing and realistic movement.